Is an integral part of the John C. Maxwell Certification Program, providing top leadership curriculum, designed to give today’s young people practical tools and ideas to help them navigate life.


To benefit the world by inspiring and equipping young people to lead themselves and others with character, mutual respect and integrity.


Identify and resource future John Maxwell Team Members who wish to positively influence the lives of young people worldwide and assist them in building strong, successful organizations or businesses working with youth.


To inspire a global change in how our youth are being developed today, to equip them to become top leaders for tomorrow, and provide ongoing support of John C. Maxwell, the #1 leadership expert in the world.

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Who We Are & What We Do

Bullying, failure, low self-image and poor character decisions are at the heart of many of the challenges facing young people in today’s changing world. John Maxwell, Nick Vujicic and the John Maxwell Team have decided to do something about it.

YouthMAX is Focused on Four Key Topics

Stand Up & Be Counted: Stop Bullying

Learn positive attitudes and actions that will help stop bullying and lift others up.

According to the National Center for Education Statistics and Bureau of Justice Statistics, 28% of U.S. students in grades 6-12 experience bullying, and 20% of U.S. students in grades 9-12 experience bullying.  Approximately 30% of young people admit to bullying others in surveys.

Bullying doesn’t benefit anyone – not even the bully. It lowers and demeans the bully – who is strong enough to be a force for good – and it harms the victim who feels powerless and ashamed.

John Maxwell’s lesson Stand Up & Be Counted teaches three ways to deal with bullying in a positive, affirming way:

Stand Up – Be confident in your own value

Lift Up – Use your influence to help others

Pick Up – Help others who are being bullied by picking them up.

Learning To Fail Forward to Success

Learn powerful, proven ways to turn failure into success.

Many of us fear failure. This fear can stop us from trying something new or challenging.  But if you think about it, you’ll realize that anything you are good at now, you once could not do well or at all. We all fail. The question is “What did I learn?”

Anyone pursuing a goal of value will make mistakes and wrong decisions. So the key is to expect failure, to prepare for it, to be ready to turn it into a lesson and a stepping-stone to success. There is such a thing as a successful failure.

John Maxwell’s lesson, Learning to Fail Forward to Success teaches that failure is the foundation for all success. Understand how to learn from failure, change and grow toward success.


“99% of failures come from people who have the habit of making excuses.” – George Washington Carver.

“Many people can learn from their mistakes if they weren’t so busy denying them.” -J. Harold Smith

Excuse-makers risk being seen as deceptive, self-absorbed, and ineffectual.  They are viewed as unreliable social participants with flawed character.

Lower the frustration level.  Students’ seeming “bad attitudes” may be primarily due to their not being able to do the work. (Bacon 1990).  A high level of student frustration contributes significantly to negative behaviors.

Developing a Positive Self Image

Understand and apply key ways to develop and maintain a positive self image.

Most successful people have a positive self-image. While some of that attitude comes from succeeding, it is impossible to even begin moving toward success unless you believe in yourself enough go after your goals and dreams while learning to fail forward.

John Maxwell’s lesson, Developing a Positive Self-Image teaches both the value of confidence and practical ways to develop and maintain a positive self-image.

Self-esteem affects teens in many ways.  Self-esteem not only refers to how you feel about yourself, but how you think others feel about you.  Do you think they like you?  Do you feel valued by others?  There are different factors that go into self-esteem.  Low self-esteem can lead to destructive behavior, depression, and even suicide.  It is important to recognize that teens need to have a positive and healthy self-esteem.

Why is self esteem so important?

  • Self-esteem relates to emotional stress and mental issues
  • Having good self-esteem correlates with success later in life—mainly because good grades and confidence can allow a teen to start out with scholarships and other opportunities
  • It relates to choices; low self-esteem can result in poor behavior, emotional issues, and suicide.

Developing a Strong Personal Character

Learn what it takes to develop a strong and effective character.

Nothing is more personal than character – the set of values and actions that define who you are and who you want to become. Character decisions are the single most important factor that drives you to success or to failure. When you learn to make strong character choices and manage daily decisions in alignment with your values, you can begin moving toward your goals and dreams with confidence.

John Maxwell’s lesson, Developing a Strong Personal Character teaches how to choose positive daily decisions that will help you align your actions with your values and learn to achieve lasting personal success.

Personal Character

In a recent study of 40,000 American high school students:

  • 89% of students believe that being a good person is more important than being rich.
  • Almost 1 in 3 boys and 1 in 4 girls admitted to stealing from a store within the past year.
  • 21% admitted to stealing from a parent or other relative
  • 18% admitted to stealing from a friend
  • 2 in 5 students say they lie to save money (48% of males, 25% of females)
  • A majority of students, 59% admitted to cheating on a test during the last year, with 34% doing it more than twice.
  • 1 in 3 admitted to using the internet to plagiarize an assignment

Are you ready to be a catalyst for change?

Bullying, failure, low self-image and poor character decisions are at the heart of many of the challenges facing young people in today’s changing world. John Maxwell, Nick Vujicic and the John Maxwell Team have decided to do something about it.


  • One week ago, I presented YouthMAX to the police department. Today, we formed a partnership to bring YouthMAX to all public schools in the city. Leadership training for the police department staff to empower them to teach, train, and lead the community’s youth. Wow! Thank you, John Maxwell Team!
    Bishop Calvin Enlow
    Certified John Maxwell Team Member, New Jersey, USA
  • I just signed a contract with a middle school to teach the four YouthMAX programs weekly along with teacher and staff development using the John Maxwell Team’s 5 Learning Systems. This is a 10-month contract through the school year. I have been working with this school for some time, but the John Maxwell Team affiliation just took me over the top with what I have to offer now. Thanks Team for all the help and support! I love the John Maxwell Team. YOU ARE FAMILY!
    Eldridge J Broussard III
    Certified John Maxwell Team Member, Oregon, US
  • One year ago, I started my own company and partnered with the John Maxwell Team. I have not regretted my decision for a single moment. When you know your purpose in life and you fully use your gifts and talents those ‘things’ of yesterday no longer have any meaning. Recently, I received an award of recognition for educating our youth. When I accepted the award, I did so in honor of the John Maxwell Team, including its members, mentors and John Maxwell. Thank you for your dedication to adding value to our youth through the Team’s YouthMAX program and your support of me.
    Tracy Worley
    Certified John Maxwell Team Member, Montana, US

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